2020-
AB Yachts And Lifestyle
Founding partner
Custom digital solutions,
web and system development
Barton Yachts started out with mainly Anthony Barton in the forefront. With a dedicated team of developers, designer and other partners in sales and marketing, we were able to digitalize Barton Yachts.
The company AB Yachts and Lifestyle (Barton Yachts) did not have any digital presence. All charter bookings and customer acquisitions were made offline, resulting in a tremendious headache for the founder.
The solution was to digitalize the company, taking into account the identity of the company, we built a complete online solution with a tailored CMS system, booking system and a wide range of automated solutions, to better streamline Barton Yachts.
To create a digital enterprise solution, we used modern approaches to the development of large-scale IT products.
Jim-Rune Pedersen
Under the leadership of Jim-Rune, owner and manager of GoLoco Media, the development of the Barton Yachts website and digital systems was methodical and detail-oriented. The project commenced with an in-depth analysis of AB Yachts' existing operations to identify areas for improvement. Collaborating closely with Marcus, an external designer, Jim-Rune focused on crafting a visually stunning and user-friendly website that reflects the luxury and elegance associated with yacht charters. Emphasizing both user interface (UI) and user experience (UX) design, the team ensured that every aspect of the site facilitated seamless navigation, enhancing user engagement and satisfaction.
Understanding the Brand Identity
Audience Interaction Analysis
Identifying Pain Points
Essential Feature Development
Understanding the Brand Identity
To effectively digitalize Barton Yachts, we prioritized a deep understanding of the brand’s identity. This process involved engaging with stakeholders to capture the essence of Barton Yachts, including its commitment to luxury and personalized service. By aligning our digital strategy with the brand’s core values, we were able to create a website that not only showcases the yacht charter experience but also reinforces the integrity and trust that Barton Yachts represents.
Audience Interaction Analysis
We conducted a comprehensive analysis of audience interactions to better understand user behavior on the existing site. Utilizing advanced analytics tools, we tracked how potential customers navigated through the site and identified their needs and preferences. Insights gained from this analysis informed the design and functionality of the new website, ensuring that it is user-centric and addresses the specific requirements of prospective clients looking for luxury yacht charters.
Identifying Pain Points
Through direct feedback from users and usability testing, we identified several pain points within the previous system. Key challenges included a cumbersome booking process, limited access to yacht availability information, and inadequate customer support options. By addressing these issues, we implemented streamlined navigation, a user-friendly booking system, and readily available customer support information—enhancing overall user satisfaction and engagement.
Essential Feature Development
Our focus on essential feature development was vital in creating a robust digital platform for Barton Yachts. We implemented a custom booking system that simplifies the appointment scheduling process, enhances customer experience, and integrates seamlessly with other technical infrastructures like CRM systems. We also tailored email systems for Barton for effective customer communication, automated workflows to streamline operations, and a powerful database solution to enhance customer interactions and data management. These features not only improve operational efficiency but also ensure that users enjoy a comprehensive, engaging online experience while exploring yacht purchases or charters.
Jim-Rune is always eager to meet aspiring new individuals. Jim-Rune thrives on new connections and fresh thinking.
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